Team: [Awesome]

Contributors: [PM], [Designer], [Engineer], [Analyst]

Resources: [Designs], [Analytics], [Notes]

Status: Draft / Problem Review / Solution Review / Launch Review / Launched

Team: [Awesome]

Contributors: [PM], [Designer], [Engineer], [Analyst]

Resources: [Designs], [Analytics], [Notes]

Status: Draft / Problem Review / Solution Review / Launch Review / Launched

Problem Alignment

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/738d7c42-1021-4877-bb90-58fbc62b2d0d/OV7lCOtl_400x400.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/738d7c42-1021-4877-bb90-58fbc62b2d0d/OV7lCOtl_400x400.png" width="40px" /> *Describe the problem we are trying to solve in 1-2 sentences. I should be able to read this alone and communicate the value/risks to someone else.

Why does this matter to our customers and business?

What evidence or insights do you have to support this?*

</aside>

High Level Approach

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/64dfec7f-813f-4f11-b4cd-3288627e6f45/OV7lCOtl_400x400.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/64dfec7f-813f-4f11-b4cd-3288627e6f45/OV7lCOtl_400x400.png" width="40px" /> *Describe the rough shape of how we might tackle the problem. I should be able to squint my eyes and see the same shape.

For example, if the problem was “discoverability of new features”, then this might be “a notification center for relevant features”.*

</aside>

Narrative

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/64dfec7f-813f-4f11-b4cd-3288627e6f45/OV7lCOtl_400x400.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/64dfec7f-813f-4f11-b4cd-3288627e6f45/OV7lCOtl_400x400.png" width="40px" /> *Optional: Share (hypothetical) stories to paint a picture of what life looks like for customers today.

Describe common and edgy use cases to consider when designing the solution.*

</aside>

Goals

  1. Describe high-level goals, ideally in priority order.
  2. Include measurable (metrics) and immeasurable (feelings) goals
  3. Keep it short and sweet